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~person:"Bang, Nguyen"
~person:"Meffert, Heribert"
~person:"Plasman, Robert Alain"
~person:"Rugman, Alan M."
~subject:"Brand management"
~subject:"Strategic management"
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Brand management
Strategic management
Multinationales Unternehmen
135
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123
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116
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115
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112
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106
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Bang, Nguyen
Meffert, Heribert
Plasman, Robert Alain
Rugman, Alan M.
Burmann, Christoph
134
Esch, Franz-Rudolf
105
Baumgarth, Carsten
78
Melewar, T. C.
73
Hitt, Michael A.
67
Keller, Kevin Lane
56
Verbeke, Alain
54
Foss, Nicolai J.
49
Müller-Stewens, Günter
47
Teece, David J.
47
Balmer, John M. T.
46
Bruhn, Manfred
46
Buckley, Peter J.
46
Henry, Craig
46
Vrontis, Demetris
46
Whittington, Richard
45
Ahlert, Dieter
44
Kraus, Sascha
44
Huber, Frank
43
De Chernatony, Leslie
41
Wiedmann, Klaus-Peter
39
Loureiro, Sandra Maria Correia
38
Andersen, Torben Juul
36
Merrilees, Bill
36
Phau, Ian
36
Porter, Michael E.
35
Barney, Jay B.
34
Foroudi, Pantea
34
Tomczak, Torsten
34
Fournier, Susan
33
Hinterhuber, Hans H.
33
Bauer, Hans H.
32
Uggla, Henrik
32
Becker, Wolfgang
31
Schmidt, Holger J.
31
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30
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30
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
16
Analysis of multinational strategic management : the selected scientific papers of Alan M. Rugman and Alain Verbeke
8
International studies of management and organization
4
Journal of business research : JBR
4
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
4
The marketing review
4
Asia-Pacific journal of business administration
3
Emerald insight
3
European management journal
3
Research in global strategic management
3
Business ethics and strategy ; Vol. 1
2
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
2
Handbook of research on international strategic management
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Meffert-Marketing-Edition
2
Research in global strategic management : a research annual
2
The Oxford handbook of strategy : a strategy overview and competitive strategy
2
The journal of brand management : an international journal
2
Aktuelle Tendenzen im Innovationsmanagement : Festschrift für Werner Popp zum 65. Geburtstag
1
Always learning
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Coping with globalization
1
Corporate strategy
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Ebook inside
1
Einfachheit in Wirtschaftsinformatik und Controlling : Festschrift für Heinz Lothar Grob
1
Emerging multinationals in emerging markets
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of marketing : EJM
1
Global focus : an international journal of business, economics, and social policy
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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ECONIS (ZBW)
139
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31
Regional integrations and the international strategies of large European firms
Oh, Chang Hoon
;
Rugman, Alan M.
- In:
International business review : the official journal of …
21
(
2012
)
3
,
pp. 493-507
Persistent link: https://www.econbiz.de/10009546646
Saved in:
32
Ties with government, strategic capability, and organizational ambidexterity : evidence from China's information communication technology industry
Yu, Xiaoyu
;
Chen, Yi
;
Bang, Nguyen
;
Zhang, Wenhong
- In:
Information technology and management
15
(
2014
)
2
,
pp. 81-98
Persistent link: https://www.econbiz.de/10010380597
Saved in:
33
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
34
Special issue: Is international business strategy global or regional?
Rugman, Alan M.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003885863
Saved in:
35
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
36
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
37
Corporate strategies and environmental regulations : an organizing framework
Rugman, Alan M.
;
Verbeke, Alain
-
2010
Persistent link: https://www.econbiz.de/10003889265
Saved in:
38
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
39
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
40
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
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