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~person:"Bang, Nguyen"
~person:"Siano, Alfonso"
~subject:"Service quality"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Corporate reputation"
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Service quality
Öffentlichkeitsarbeit
Corporate reputation
22
Firmenimage
22
Public relations
12
Brand management
8
Markenführung
8
Brand image
6
Markenimage
6
Reputation
6
Brand architecture
5
Corporate Social Responsibility
5
Corporate culture
5
Corporate social responsibility
5
Markenarchitektur
5
Unternehmenskultur
5
Corporate image
4
Consumer behaviour
3
Corporate communication
3
Konsumentenverhalten
3
Strategic management
3
Strategisches Management
3
Beziehungsmarketing
2
Brand
2
Brand reputation
2
Communication
2
Higher education institution
2
Hochschule
2
Internet marketing
2
Kommunikation
2
Markenartikel
2
Online-Marketing
2
Pharmaceutical industry
2
Pharmaindustrie
2
Relationship marketing
2
Social Web
2
Social web
2
Stakeholder
2
Taiwan
2
Website
2
corporate communication
2
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7
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Article
11
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Article in journal
9
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9
Aufsatz im Buch
3
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3
Collection of articles of several authors
1
Sammelwerk
1
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English
12
Author
All
Bang, Nguyen
Siano, Alfonso
Melewar, T. C.
22
Balmer, John M. T.
11
Foroudi, Pantea
8
Podnar, Klement
8
Coombs, W. Timothy
7
Carroll, Craig E.
6
Dennis, Charles
5
Lies, Jan
5
Balmer, John M.T.
4
Doorley, John
4
Garcia, Helio Fred
4
Ingenhoff, Diana
4
Kitchen, Philip J.
4
Lee, Jung Wan
4
Niederhäuser, Markus
4
Pérez, Andrea
4
Rosenberger, Nicole
4
Aula, Pekka
3
Becker, Kip
3
Bihler, Ulrich
3
Cham Tat Huei
3
Chung, Angie
3
Claeys, An-Sofie
3
Conte, Francesca
3
Cuomo, Maria Teresa
3
Dowling, Grahame R.
3
Eisenegger, Mark
3
Elsbach, Kimberly D.
3
Frandsen, Sanne
3
Garcia, Helio F.
3
Hetze, Katharina
3
Hofmann, Thorsten
3
Huang-Horowitz, Nell C.
3
Höbel, Peter
3
Jaiswal, Deepak
3
Kalelkar, Rachana
3
Kant, Rishi
3
Kinter, Achim
3
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Published in...
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Qualitative market research : an international journal
3
Journal of marketing communications
2
Corporate reputation review : an international journal
1
E-marketing in developed and developing countries : emerging practices
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International studies of management and organization
1
Journal of business research : JBR
1
Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution : quality and service management in the fourth industrial revolution - sustainability and value co-creation
1
The marketing review
1
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ECONIS (ZBW)
12
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1
Digital CSR communication of Welsh companies
Conte, Francesca
;
Deacon, Jonathan H.
;
Siano, Alfonso
- In:
Key challenges and opportunities for quality, …
,
(pp. 353-375)
.
2021
Persistent link: https://www.econbiz.de/10012506190
Saved in:
2
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
3
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
4
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
5
"More than words" : expanding the taxonomy of greenwashing after the Volkswagen scandal
Siano, Alfonso
;
Vollero, Agostino
;
Conte, Francesca
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 27-37
Persistent link: https://www.econbiz.de/10011622458
Saved in:
6
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
7
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
8
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
9
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
10
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
1
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