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~person:"Bang, Nguyen"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
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Search: subject:"Brand management"
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Beziehungsmarketing
Kundenzufriedenheit
Marketingmanagement
Brand management
38
Markenführung
38
Consumer behaviour
21
Konsumentenverhalten
21
Brand image
20
Markenimage
20
Brand
13
Markenartikel
13
Corporate reputation
8
Firmenimage
8
Higher education institution
7
Hochschule
7
Brand architecture
6
Markenarchitektur
6
Relationship marketing
5
Social Web
5
Social web
5
Brand reputation
4
Marketing management
4
Brand loyalty
3
Customer satisfaction
3
Internet marketing
3
Online-Marketing
3
Place marketing
3
Reputation
3
Standortmarketing
3
Strategic management
3
Strategisches Management
3
Asia
2
Asien
2
Brand trust
2
Branding
2
Confidence
2
Corporate Social Responsibility
2
Corporate branding
2
Corporate culture
2
Corporate social responsibility
2
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10
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English
10
Author
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Bang, Nguyen
Loureiro, Sandra Maria Correia
27
Keller, Kevin Lane
20
Burmann, Christoph
17
Melewar, T. C.
17
Hollebeek, Linda D.
15
Veloutsou, Cleopatra
15
Khan, Imran
14
MacInnis, Deborah J.
14
Fetscherin, Marc
13
Huber, Frank
13
Ko, Eunju
13
Šerić, Maja
13
Guzman, Francisco
12
Han, Heesup
12
Rather, Raouf Ahmad
12
Fournier, Susan
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Bruhn, Manfred
10
Gil Saura, Irene
10
King, Ceridwyn
10
Laukkanen, Tommi
10
Sarkar, Abhigyan
10
Schultz, Don E.
10
Vrontis, Demetris
10
Ahn, Jiseon
9
Baumgarth, Carsten
9
Foroudi, Pantea
9
Kaufmann, Hans Rüdiger
9
Kunkel, Thilo
9
Merrilees, Bill
9
Park, C. Whan
9
Sarkar, Juhi Gahlot
9
Esch, Franz-Rudolf
8
Karjaluoto, Heikki
8
Kitchen, Philip J.
8
O'Cass, Aron
8
Paul, Justin
8
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Journal of business research : JBR
2
Asia-Pacific journal of business administration
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of global marketing
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The marketing review
1
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ECONIS (ZBW)
10
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1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
3
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
4
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
5
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
6
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
7
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
8
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
9
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
10
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Saved in:
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