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~person:"Bang, Nguyen"
~subject:"Brand performance"
~subject:"Brand personality"
~subject:"Gastronomie"
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Brand performance
Brand personality
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Bang, Nguyen
Han, Sung Ho
3
Azar, Salim L.
2
Chen, Cheng-Hao Steve
2
Hwang, Jinsoo
2
Japutra, Arnold
2
Kang, Juhee
2
Kim, Heather Markham
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1
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Alireza Roustasekehravani
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European journal of marketing : EJM
1
International journal of hospitality management
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Journal of business research : JBR
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ECONIS (ZBW)
4
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Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
2
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
4
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
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