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~person:"Bang, Nguyen"
~subject:"Brand performance"
~subject:"Corporate reputation"
~subject:"Gastronomie"
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Brand performance
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Consumer behaviour
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Bang, Nguyen
Han, Sung Ho
3
Melewar, T. C.
3
Paulssen, Marcel
3
Bagozzi, Richard P.
2
Balmer, John M. T.
2
Borges, Ana Pinto
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Early, Steve
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Mostafa Rasoolimanesh, S.
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Pearson, Thomas
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Rodrigues, Paula Cristina Lopes
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Sellers Rubio, Ricardo
2
Sousa, Ana
2
Strausz, Roland
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Tang, Liang
2
Vera, Jorge
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Waddington, Stephen
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Wang, Yiqi
2
Weißgerber, Anja
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Yakimova, Raisa
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1
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European journal of marketing : EJM
1
International journal of hospitality management
1
International studies of management and organization
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Journal of business research : JBR
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ECONIS (ZBW)
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Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
2
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
3
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
4
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
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