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~person:"Bang, Nguyen"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Emotion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Working Paper"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Dienstleistungsqualität
Emotion
Service quality
Konsumentenverhalten
40
Brand management
20
Markenführung
20
Beziehungsmarketing
18
Brand image
18
Markenimage
18
Relationship marketing
18
Brand
12
Markenartikel
12
Customer satisfaction
9
Kundenzufriedenheit
9
Einzelhandel
8
Retail trade
8
Confidence
6
Vertrauen
6
Brand reputation
4
Gerechtigkeit
4
Justice
4
Marketing management
4
Marketingmanagement
4
Brand loyalty
3
Corporate reputation
3
Customer integration
3
Firmenimage
3
Gastronomie
3
Großbritannien
3
Internet marketing
3
Islam
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Place marketing
3
Religion
3
Reputation
3
Restaurant industry
3
Satisfaction
3
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24
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Article
39
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1
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Article in journal
Article
Working Paper
Aufsatz in Zeitschrift
40
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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English
40
Author
All
Bang, Nguyen
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
76
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
63
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
62
Septianto, Felix
61
Belk, Russell W.
58
Jang, Soocheong
57
Paul, Justin
54
Janssen, Maarten C. W.
53
Herrmann, Andreas
51
Rock, Bram de
51
Ko, Eunju
50
Bagozzi, Richard P.
49
Cherchye, Laurens
49
Laroche, Michel
48
Walsh, Gianfranco
48
Bauer, Hans H.
47
Hollebeek, Linda D.
47
Pelsmacker, Patrick de
47
Kim, Jungkeun
46
Verhoef, Peter C.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Thaichon, Park
40
Das, Gopal
39
Moraga-González, José Luis
39
Wiedmann, Klaus-Peter
39
Eisend, Martin
38
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Thøgersen, John
37
Vrontis, Demetris
37
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Published in...
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The marketing review
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
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ECONIS (ZBW)
40
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1
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
4
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
5
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
6
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
7
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
9
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
10
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
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