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~person:"Bang, Nguyen"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Bang, Nguyen
Dennis, Charles
6
Mitchell, Vincent-Wayne
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Hauser, John R.
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Liberali, Guilherme
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Shukla, Paurav
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Urban, Glen L.
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Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process : the case of online holidays ; evidence from United Kingdom (UK) consumers
Chen, Cheng-Hao
;
Bang, Nguyen
;
Klaus, Philipp
;
Wu, Meng-Shan
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 953-970
Persistent link: https://www.econbiz.de/10011409846
Saved in:
2
Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics
Bang, Nguyen
;
Klaus, Philipp
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 311-324
Persistent link: https://www.econbiz.de/10009759787
Saved in:
3
The dark side of CRM : advantaged and disadvantaged customers
Bang, Nguyen
;
Simkin, Lyndon
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009722354
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