The dark side of CRM : advantaged and disadvantaged customers
Year of publication: |
2013
|
---|---|
Authors: | Bang, Nguyen ; Simkin, Lyndon |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 1, p. 17-30
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Vertrauen | Confidence | Einzelhandel | Retail trade | Großbritannien | United Kingdom |
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