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~person:"Bang, Nguyen"
~subject:"Place marketing"
~type_genre:"Article in journal"
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Place marketing
Standortmarketing
5
Brand image
4
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4
Brand management
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Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Beziehungsmarketing
2
Place branding
2
Relationship marketing
2
Tourism marketing
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2
Auslandsinvestition
1
Brand
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Brand experience
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1
Citizenship choice
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City marketing
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Cluster analysis
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Clusteranalyse
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Customer based brand equity (CBBE)
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Customer based place brand equity (CBPBE)
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Customer satisfaction
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Bang, Nguyen
Melewar, T. C.
6
Warnaby, Gary
5
Dinnie, Keith
4
Foroudi, Mohammad Mahdi
4
Foroudi, Pantea
4
Hanna, Sonya
4
Lucarelli, Andrea
4
Medway, Dominic
4
Rowley, Jennifer
4
Skinner, Heather
4
Stylidis, Dimitrios
4
Bose, Sunny
3
Gupta, Suraksha
3
Hultman, Magnus
3
Reynolds, Laura
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Roy, Sanjit
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2
Brown, Stephen
2
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Campelo, Adriana
2
Cassinger, Cecilia
2
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2
Dennis, Charles
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Doering, Heike
2
Gertner, Rosane K.
2
Giovanardi, Massimo
2
Hamzaoui-Essoussi, Leila
2
Heslop, Louise A.
2
Jaffe, Eugene D.
2
Koenig-Lewis, Nicole
2
Nadeau, John
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O'Reilly, Norm
2
Papadopoulos, Nicolas G.
2
Peattie, Kenneth J.
2
Peluso, Alessandro M.
2
Pino, Giovanni
2
Rinaldi, Chiara
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Journal of business research : JBR
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
3
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
4
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
5
The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
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