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~person:"Bang, Nguyen"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Search: subject:"Management"
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| 4 applied filters
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Relationship marketing
Brand management
35
Markenführung
35
Consumer behaviour
33
Konsumentenverhalten
33
Beziehungsmarketing
23
Brand image
21
Markenimage
21
Brand
13
Corporate reputation
13
Firmenimage
13
Markenartikel
13
Customer satisfaction
12
Kundenzufriedenheit
12
Einzelhandel
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Higher education institution
7
Hochschule
7
Social Web
7
Social web
7
Brand architecture
6
Confidence
6
Dienstleistungsqualität
6
Markenarchitektur
6
Service quality
6
Vertrauen
6
China
5
Gerechtigkeit
5
Internet marketing
5
Justice
5
Online-Marketing
5
Public relations
5
Strategic management
5
Strategisches Management
5
Taiwan
5
Öffentlichkeitsarbeit
5
Brand reputation
4
Innovation
4
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Article
23
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Aufsatz in Zeitschrift
Sammelwerk
Article in journal
23
Language
All
English
23
Author
All
Bang, Nguyen
Han, Heesup
53
Kumar, V.
50
Hollebeek, Linda D.
46
Homburg, Christian
45
Bruhn, Manfred
42
Mattila, Anna S.
37
Gil Saura, Irene
35
Verhoef, Peter C.
35
Herrmann, Andreas
33
Palmatier, Robert W.
33
Prentice, Catherine
31
Smith, Alan D.
31
Svensson, Göran
30
Loureiro, Sandra Maria Correia
28
Grewal, Dhruv
25
Walsh, Gianfranco
25
Agnihotri, Raj
24
Hyun, Sunghyup Sean
24
Huber, Frank
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wieseke, Jan
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
So, Kevin Kam Fung
20
Karjaluoto, Heikki
19
Khan, Imran
19
Krafft, Manfred
19
Sesé, F. Javier
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
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Published in...
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The marketing review
3
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
Asia-Pacific journal of business administration
1
Business process management journal
1
Corporate reputation review : an international journal
1
Electronic markets : the international journal on networked business
1
Information technology and management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of market research
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
23
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1
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
4
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
5
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
6
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
7
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
8
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
9
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
10
Electronic CRM and perceptions of unfairness
Yu, Xiaoyu
;
Bang, Nguyen
;
Han, Sung Ho
;
Chen, Cheng-Hao …
- In:
Information technology and management
16
(
2015
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011398874
Saved in:
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