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~person:"Bang, Nguyen"
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Search: subject_exact:"Brand loyalty"
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Brand management
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Bang, Nguyen
Dawes, John
18
Han, Heesup
13
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9
Khan, Imran
9
Rahman, Zillur
8
Fatma, Mobin
7
Huber, Frank
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Kim, Jinkyung Jenny
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Ismail, Ahmed Rageh
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Japutra, Arnold
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Kim, Heather Markham
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Klemperer, Paul
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Kocsis, Viktória
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Ozuem, Wilson
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Rudholm, Niklas
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Silberhorn, Nadja
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Sohail, M. Sadiq
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Sparks, Beverley
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Trinh, Giang
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Ahn, Jiseon
4
Al-Hawary, Sulieman Ibraheem Shelash
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Berndt, Ernst R.
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Marketing intelligence & planning
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International journal of internet marketing and advertising : IJIMA
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
2
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
3
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
4
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
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