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Place marketing
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Consumer behaviour
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Place branding
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Citizenship choice
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City marketing
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Cluster analysis
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Clusteranalyse
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Customer based brand equity (CBBE)
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Customer based place brand equity (CBPBE)
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Customer satisfaction
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Bang, Nguyen
Warnaby, Gary
14
Campelo, Adriana
8
Zenker, Sebastian
8
Medway, Dominic
7
Melewar, T. C.
7
Braun, Erik
6
Foroudi, Pantea
6
Kavaratzis, Mihalis
6
Anholt, Simon
5
Dinnie, Keith
5
Hanna, Sonya
5
Lucarelli, Andrea
5
Metaxas, Theodore
5
Rowley, Jennifer
5
Foroudi, Mohammad Mahdi
4
Papadopoulos, Nicolas G.
4
Pechlaner, Harald
4
Rauhut, Daniel
4
Skinner, Heather
4
Stylidis, Dimitrios
4
Uslay, Can
4
Ashworth, Gregory J.
3
Bayraktar, Ahmet
3
Bose, Sunny
3
Brown, Stephen
3
Bruwer, Johan
3
Cassinger, Cecilia
3
Charters, Steve
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Cudny, Waldemar
3
Dallmann, Nicolas
3
Dennis, Charles
3
Giovanardi, Massimo
3
Gupta, Suraksha
3
Hamm, Rüdiger
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Hultman, Magnus
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Jaenichen, Sebastian
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Kabanda, Patrick
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Journal of business research : JBR
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
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Qualitative market research : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
3
The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
Saved in:
4
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
5
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
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