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~person:"Bang Nguyen Viet"
~person:"Bentele, Günter"
~person:"Brondoni, Silvio M."
~subject:"Green marketing"
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Green marketing
Brand image
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5
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5
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Bang Nguyen Viet
Bentele, Günter
Brondoni, Silvio M.
Afzal, Alia
1
Butt, Muhammad Mohsin
1
Chang, Ching-Hsun
1
Chen, Yu-Shan
1
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1
Dangaiso, Phillip
1
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1
Dolatabadi, Hossein Rezaei
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Fon Sim Ong
1
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1
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1
Hang Nguyet Phuong Vo
1
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1
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1
Kok Wei Khong
1
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1
Kulathunga, K. M. M. C. B.
1
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1
Lee, Joseph Lok-Man
1
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1
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1
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Perera, K. J. T.
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Pui Fong Ng
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Tabaeeian, Reihaneh Alsadat
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Tavakoli, Hoda
1
Tripathi, Vikas
1
Tuan Nguyen Anh
1
Ur Rahman, Saleem
1
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Journal of promotion management : innovations in planning and applied research
3
Asia-Pacific journal of business administration
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
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ECONIS (ZBW)
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1
A study on the influence of eco-labels and green advertising on green
brand
equity
in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
2
Toward sustainable development and consumption : the role of the green promotion mix in driving green
brand
equity
and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
3
The impact of green marketing mix elements on green customer based
brand
equity
in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
4
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green
brand
equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
5
Green marketing functions : the drivers of
brand
equity
creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
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