//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bang Nguyen Viet"
~person:"Chen, Yu-shan"
~source:"econis"
~subject:"Öko-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sustainable product"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Öko-Marketing
Sustainable product
10
Öko-Produkt
10
Brand image
7
Consumer behaviour
7
Environmental consciousness
7
Green marketing
7
Konsumentenverhalten
7
Markenimage
7
Umweltbewusstsein
7
Nachhaltige Entwicklung
5
Sustainable development
5
Advertising effects
4
Environmental management
4
Taiwan
4
Umweltmanagement
4
Werbewirkung
4
Brand management
3
Confidence
3
Emerging economies
3
Markenführung
3
Schwellenländer
3
Vertrauen
3
green advertising
3
green brand equity
3
Advertising
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Eco-label
2
Emerging market
2
Innovation management
2
Innovationsmanagement
2
New product development
2
Produktentwicklung
2
Umweltzeichen
2
Werbung
2
green marketing
2
green purchase intention
2
Behavioral intentions
1
Bildschirm
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Bang Nguyen Viet
Chen, Yu-shan
Khare, Arpita
5
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Errichiello, Oliver Carlo
4
Gautam, Aditya
4
Lin, Jialing
4
Nath, Vishnu
4
Sharma, Vinay
4
Zschiesche, Arnd
4
Flynn, Andrea Godfrey
3
Han, Heesup
3
Khan, Mohammed Naved
3
Kumar, Prashant
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shabbirhusain RV
3
Ur Rahman, Saleem
3
Becker, Joachim H.
2
Bernigau, Sven
2
Bhutto, Muhammad Yaseen
2
Carrete-Lucero, Lorena de la Paz
2
Chang, Ching-hsun
2
Chen, Yenming J.
2
Chen, Yu-Shan
2
Cheng, Ching-Chan
2
Cho, Yoon-Na
2
Chugan, Pawan K.
2
Colgan, David
2
Dahiya, Richa
2
Delmas, Magali A.
2
Duhan, Punita
2
Duong Cong Doanh
2
Eberhart, Andrea K.
2
Esakki, Thangasamy
2
Filzah Md Isa
2
Firmansyah, Dian Andi
2
Fuentes, Christian
2
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
2
Asia-Pacific journal of business administration
1
Business strategy and the environment
1
Journal of business ethics : JOBE
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Management decision : MD
1
Source
All
ECONIS (ZBW)
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
2
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
3
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
4
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
5
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
6
Greenwash and green trust : the mediation effects of green consumer confusion and green perceived risk
Chen, Yu-shan
;
Chang, Ching-hsun
- In:
Journal of business ethics : JOBE
114
(
2013
)
3
,
pp. 489-500
Persistent link: https://www.econbiz.de/10009772867
Saved in:
7
Enhance green purchase intentions : the roles of green perceived value, green perceived risk, and green trust
Chen, Yu-shan
;
Chang, Ching-hsun
- In:
Management decision : MD
50
(
2012
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10009546822
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->