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~person:"Banik, Shanta"
~subject:"Kundenbindungsprogramm"
~subject:"Loyalty program"
~subject:"Sales promotion"
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Kundenbindungsprogramm
Loyalty program
Sales promotion
Beziehungsmarketing
4
Relationship marketing
4
Status demotion
4
Consumer behaviour
3
Konsumentenverhalten
3
Customer satisfaction
2
Kundenzufriedenheit
2
Social status
2
Sozialer Status
2
Avoidance intentions
1
China
1
Customer entitlement
1
Frustration
1
Gender
1
Geschlecht
1
Hierarchical loyalty programme
1
Hierarchical loyalty programs
1
Likelihood of patronage reduction
1
Locus of causality
1
Loyalty programs
1
Perceived inequity
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychological disengagement
1
Psychological ownership
1
Relationship age
1
Relationship fading
1
Revenge intentions
1
Social discomfort
1
Switching intentions
1
Viral marketing
1
Virales Marketing
1
cause of demotion
1
satisfaction
1
share-of-wallet
1
word-of-mouth
1
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Banik, Shanta
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Mattila, Anna S.
7
Breugelmans, Els
6
Chun, So Yeon
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Papenhoff, Heike
6
Polinsky, Alan Mitchell
6
Steinhoff, Lena
6
Stourm, Valeria
6
Caminal, Ramón
5
Fang, Zheng
5
Hoffmann, Anke
5
Huber, Frank
5
Krafft, Manfred
5
Luo, Xueming
5
Nevo, Aviv
5
Park, Young-Hoon
5
Polinsky, A. Mitchell
5
Prein, Jan
5
Raab, Carola
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
4
Ha, Young
4
Hoynes, Hilary W.
4
Hwang, Yoo Hee
4
Ieva, Marco
4
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European journal of marketing
1
Journal of business research : JBR
1
Journal of strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
4
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1
Does status demotion in hierarchical loyalty programs foster relationship fading?
Banik, Shanta
;
Rabbanee, Fazlul K.
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10014333597
Saved in:
2
Exploring the effects of status demotion in hierarchical loyalty programs
Banik, Shanta
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10014305081
Saved in:
3
Status demotion in hierarchical loyalty programs and customers' revenge and avoidance intentions
Banik, Shanta
;
Gao, Yongqiang
;
Rabbanee, Fazlul K.
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10012798621
Saved in:
4
Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context
Banik, Shanta
;
Gao, Yongqiang
;
Rabbanee, Fazlul K.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 125-134
Persistent link: https://www.econbiz.de/10011980730
Saved in:
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