Exploring the effects of status demotion in hierarchical loyalty programs
Year of publication: |
2023
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Authors: | Banik, Shanta |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 5, p. 1087-1106
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Subject: | cause of demotion | satisfaction | share-of-wallet | Status demotion | word-of-mouth | Kundenzufriedenheit | Customer satisfaction | Sozialer Status | Social status | Virales Marketing | Viral marketing | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing |
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