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~person:"Bao, Yeqing"
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Bao, Yeqing
Zhang, Shi
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Zhang, Kuncheng
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Zhang, Shi Quan
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Cracking the code : leveraging consumer psychology to drive profitability
1
Handbook of research in international marketing
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ECONIS (ZBW)
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Verbal and visual information interaction in print advertisements
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 112-131)
.
2012
Persistent link: https://www.econbiz.de/10009349526
Saved in:
2
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
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