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~person:"Barajas-Portas, Karla"
~person:"Roy, Sanjit"
~person:"Sarstedt, Marko"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"PLS"
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Search: subject_exact:"PLS-regression"
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Konsumentenverhalten
Kundenzufriedenheit
PLS
Partial least squares
65
Partielle kleinste Quadrate
65
Structural equation model
52
Strukturgleichungsmodell
52
Kleinste-Quadrate-Methode
35
Least squares method
35
Estimation theory
22
Schätztheorie
22
Theorie
17
Theory
17
PLS-SEM
11
Structural equation modeling
10
Market research
8
Marktforschung
8
Statistical method
7
Statistische Methode
7
Customer satisfaction
6
Consumer behaviour
5
Measurement
5
Messung
5
Evolutionary algorithm
4
Evolutionärer Algorithmus
4
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4
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structural equation modeling
4
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3
Beziehungsmarketing
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Familienunternehmen
3
Family business
3
Forecasting model
3
Marketing
3
Methode der partiellen kleinsten Quadrate
3
Model selection
3
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Barajas-Portas, Karla
Roy, Sanjit
Sarstedt, Marko
Ringle, Christian M.
5
Assaker, Guy
3
Bruhn, Manfred
3
Gerpott, Torsten J.
3
Haverila, Matti
3
Huber, Frank
3
Masroor, Imtiaz
3
Mayer-Vorfelder, Matthias
3
McLaughlin, Caitlin
3
Yoon, Jisu
3
Ahrholdt, Dennis
2
Ahrholdt, Dennis C.
2
Aksoy, Lerzan
2
Akter, Shahriar
2
Alam, Md. Nur
2
Ben Ali, Mohamed
2
Bouksour, Otmane
2
Cooil, Bruce
2
D'Ambra, John
2
Di Pietro, Laura
2
Eberl, Markus
2
Fazli-Salehi, Reza
2
Gudergan, Siegfried P.
2
Guglielmetti Mugion, Roberta
2
Hair, Joseph F.
2
Haverila, Kai
2
Hennigs, Nadine
2
Henseler, Jörg
2
Huang, Chao-Chin
2
Klasen, Stephan
2
Krivobokova, Tatyana
2
Madadi, Rozbeh
2
Maryott, Kiersten M.
2
Meyer-Höfer, Marie von
2
Prybutok, Victor
2
Raharjo, Hendry
2
Ray, Pradeep Kanta
2
Rifai, Said
2
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Journal of strategic marketing
2
Advances in international marketing
1
European journal of marketing
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
International journal of business competition and growth : IJBCG
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
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Measurement and research methods in international marketing
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ECONIS (ZBW)
10
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10
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1
Predictive model assessment and selection in composite-based modeling using PLS-SEM : extensions and guidelines for using CVPAT
Sharma, Pratyush Nidhi
;
Liengaard, Benjamin Dybro
; …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1662-1677
Persistent link: https://www.econbiz.de/10014342089
Saved in:
2
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
3
The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla
;
Reyes-Mercado, Pável
- In:
International journal of business competition and …
6
(
2018
)
2
,
pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Saved in:
4
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
Saved in:
5
Mirror, mirror on the wall : a comparative evaluation of composite-based structural equation modeling methods
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 616-632
Persistent link: https://www.econbiz.de/10011772285
Saved in:
6
Segmentation of PLS path models by iterative reweighted regressions
Schlittgen, Rainer
;
Ringle, Christian M.
;
Sarstedt, Marko
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4583-4592
Persistent link: https://www.econbiz.de/10011554712
Saved in:
7
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
8
Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Measurement and research methods in international marketing
,
(pp. 169-194)
.
2011
Persistent link: https://www.econbiz.de/10009377912
Saved in:
9
Treiber der Fußballfanzufriedenheit : eine kausalanalytische Untersuchung
Schwaiger, Manfred
;
Sarstedt, Marko
- In:
Ganzheitliche Unternehmensführung in dynamischen …
,
(pp. 491-514)
.
2009
Persistent link: https://www.econbiz.de/10003884312
Saved in:
10
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
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