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~person:"Barajas-Portas, Karla"
~person:"Roy, Sanjit"
~person:"Sarstedt, Marko"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"PLS-regression"
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Konsumentenverhalten
Kundenzufriedenheit
Partial least squares
40
Partielle kleinste Quadrate
40
Structural equation model
34
Strukturgleichungsmodell
34
Kleinste-Quadrate-Methode
20
Least squares method
20
Estimation theory
14
Schätztheorie
14
PLS-SEM
11
Structural equation modeling
10
Theorie
8
Theory
8
Customer satisfaction
5
Measurement
5
Messung
5
Consumer behaviour
4
Market research
4
Marktforschung
4
Modellierung
4
PLS
4
Scientific modelling
4
Statistical method
4
Statistische Methode
4
structural equation modeling
4
Beziehungsmarketing
3
Composite models
3
Model selection
3
Relationship marketing
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SEM
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partial least squares
3
Akaike weights
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Einzelhandel
2
Evaluation
2
Evolutionary algorithm
2
Evolutionärer Algorithmus
2
FIMIX-PLS
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Barajas-Portas, Karla
Roy, Sanjit
Sarstedt, Marko
Assaker, Guy
3
Gerpott, Torsten J.
3
Haverila, Matti
3
McLaughlin, Caitlin
3
Akter, Shahriar
2
D'Ambra, John
2
Di Pietro, Laura
2
Fazli-Salehi, Reza
2
Gudergan, Siegfried P.
2
Guglielmetti Mugion, Roberta
2
Haverila, Kai
2
Huang, Chao-Chin
2
Madadi, Rozbeh
2
Prybutok, Victor
2
Raharjo, Hendry
2
Ray, Pradeep Kanta
2
Ringle, Christian M.
2
Sajad Rezaei
2
Singh, Jaywant
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abu Bakar bin Abdul Hamid
1
Agag, Gomaa
1
Ahasanul Haque
1
Ahmad, Imam Safawi
1
Ahmed, Feroz
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Ahrholdt, Dennis C.
1
Aksoy, Lerzan
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Alhassany, Hiba
1
Alwreikat, Ahmad A. M.
1
Amin, Muslim
1
Amlus, Mohammad Harith
1
Andersch, Henrike
1
Anderson, Rolph E.
1
Arnold, Christian
1
Arora, Mehak
1
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Journal of strategic marketing
2
Advances in international marketing
1
International journal of business competition and growth : IJBCG
1
Journal of retailing and consumer services
1
Measurement and research methods in international marketing
1
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ECONIS (ZBW)
5
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1
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
2
The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla
;
Reyes-Mercado, Pável
- In:
International journal of business competition and …
6
(
2018
)
2
,
pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Saved in:
3
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
Saved in:
4
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
5
Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Measurement and research methods in international marketing
,
(pp. 169-194)
.
2011
Persistent link: https://www.econbiz.de/10009377912
Saved in:
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