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~person:"Barajas-Portas, Karla"
~person:"Roy, Sanjit"
~person:"Sarstedt, Marko"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"PLS-regression"
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Kundenzufriedenheit
Partial least squares
62
Partielle kleinste Quadrate
62
Structural equation model
49
Strukturgleichungsmodell
49
Kleinste-Quadrate-Methode
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Least squares method
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Estimation theory
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Messung
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Evolutionary algorithm
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Evolutionärer Algorithmus
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PLS
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structural equation modeling
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Beziehungsmarketing
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Familienunternehmen
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Family business
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Barajas-Portas, Karla
Roy, Sanjit
Sarstedt, Marko
Bruhn, Manfred
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Mayer-Vorfelder, Matthias
3
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2
Akter, Shahriar
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Cooil, Bruce
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Journal of strategic marketing
2
Advances in international marketing
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
International journal of business competition and growth : IJBCG
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
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2
The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla
;
Reyes-Mercado, Pável
- In:
International journal of business competition and …
6
(
2018
)
2
,
pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Saved in:
3
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
Saved in:
4
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
5
Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Measurement and research methods in international marketing
,
(pp. 169-194)
.
2011
Persistent link: https://www.econbiz.de/10009377912
Saved in:
6
Treiber der Fußballfanzufriedenheit : eine kausalanalytische Untersuchung
Schwaiger, Manfred
;
Sarstedt, Marko
- In:
Ganzheitliche Unternehmensführung in dynamischen …
,
(pp. 491-514)
.
2009
Persistent link: https://www.econbiz.de/10003884312
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