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~person:"Barcelos, Renato Hübner"
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Barcelos, Renato Hübner
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
30
Qiu, Liangfei
30
Bailey, Michael
29
Füller, Johann
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Tan, Yong
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Martínez-López, Francisco J.
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Ozuem, Wilson
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Filieri, Raffaele
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Petrova, Maria
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Sabatini, Fabio
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Flavián Blanco, Carlos
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Harrigan, Paul
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Kummer, Michael E.
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Pitt, Leyland F.
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Rita, Paulo
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Allcott, Hunt
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Kreutzer, Ralf T.
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Leimeister, Jan Marco
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Agnihotri, Raj
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Gu, Bin
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Ruyter, Ko de
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Hinz, Oliver
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Laurell, Christofer
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Xie, Tian
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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The tone of voice of tourism brands on social media : does it matter?
Barcelos, Renato Hübner
;
Dantas, Danilo C.
;
Sénécal, …
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 173-189
Persistent link: https://www.econbiz.de/10012128584
Saved in:
2
Watch your tone : how a brand's tone of voice on social media influences consumer responses
Barcelos, Renato Hübner
;
Dantas, Danilo C.
;
Sénécal, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 60-80
Persistent link: https://www.econbiz.de/10011844952
Saved in:
3
Paradoxes and strategies of social media consumption among adolescents
Barcelos, Renato Hübner
;
Rossi, Carlos Alberto Vargas
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 275-295
Persistent link: https://www.econbiz.de/10010469440
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