The tone of voice of tourism brands on social media : does it matter?
Year of publication: |
2019
|
---|---|
Authors: | Barcelos, Renato Hübner ; Dantas, Danilo C. ; Sénécal, Sylvain |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 74.2019, p. 173-189
|
Subject: | Social Web | Social web | Tourismus | Tourism | Markenführung | Brand management | Markenimage | Brand image | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing |
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