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~person:"Barile, Sergio"
~subject:"Kulturgüter"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Service-Dominant Logic
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Barile, Sergio
Vargo, Stephen L.
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Batt, Verena
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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Handbook of research on retailer-consumer relationship development
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ECONIS (ZBW)
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Resource integration and value co-creation in cultural heritage management
Barile, Sergio
;
Saviano, Marialuisa
- In:
Handbook of research on management of cultural products …
,
(pp. 58-82)
.
2014
Persistent link: https://www.econbiz.de/10010348396
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A new systems perspective in retail service marketing
Barile, Sergio
;
Saviano, Marialuisa
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 197-218)
.
2014
Persistent link: https://www.econbiz.de/10010379305
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