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~person:"Barnes, Donald C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"Werbewirkung"
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Barnes, Donald C.
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Journal of marketing theory and practice : JMTP
2
Journal of marketing theory and practice
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After-service gifts : evaluating how presence, context and value impact customer satisfaction and customer delight
Barnes, Donald C.
;
Krämer, Tobias
;
Gouthier, Matthias
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012607658
Saved in:
2
Customer delight : a review and agenda for research
Barnes, Donald C.
;
Krallman, Alexandra
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012181615
Saved in:
3
To delight, or not to delight? : this is the question service firms must address
Barnes, Donald C.
;
Bednarz Beauchamp, Michelle
; …
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 275-283
Persistent link: https://www.econbiz.de/10003997681
Saved in:
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