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~person:"Barrio-García, Salvador del"
~person:"Cummins, Julian"
~person:"Xia, Lan"
~subject:"Cue utilization"
~subject:"Ratgeber"
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Cue utilization
Ratgeber
Sales promotion
12
Verkaufsförderung
12
Consumer behaviour
7
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7
Sales-promotion
6
Preismanagement
5
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Barrio-García, Salvador del
Cummins, Julian
Xia, Lan
Ebeling, Peter
6
Detroy, Erich-Norbert
4
Ruhleder, Rolf H.
4
Ziglar, Zig
4
Geffroy, Edgar K.
3
Johnson, Spencer
3
Mullin, Roddy
2
Pickens, James W.
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Schroeder, Manfred
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Wilson, Larry
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Beck, Heinz
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The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika
;
Xia, Lan
- In:
Journal of business research : JBR
79
(
2017
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
Saved in:
2
Sales promotion : how to create, implement & integrate campaigns that really work
Mullin, Roddy
;
Cummins, Julian
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004897931
Saved in:
3
Sales promotion : how to create, implement and integrate campaigns that really work
Cummins, Julian
;
Mullin, Roddy
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10004731778
Saved in:
4
Sales promotion : how to create and implement campaigns that really work
Cummins, Julian
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004376278
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