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~person:"Barrio-García, Salvador del"
~person:"Magnusson, Peter"
~person:"Xia, Lan"
~subject:"Personality psychology"
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Barrio-García, Salvador del
Magnusson, Peter
Xia, Lan
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Journal of the Academy of Marketing Science
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The journal of product & brand management
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It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
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Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
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