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~person:"Barros, Pedro Pita"
~person:"Bruhn, Manfred"
~person:"Knoll, Silke"
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Search: subject_exact:"Media planning"
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Advertising media
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Werbeträger
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Advertising planning
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Werbeplanung
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Barros, Pedro Pita
Bruhn, Manfred
Knoll, Silke
Eisend, Martin
5
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3
Pusler, Michael
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of research on international advertising
1
Topics in economic analysis & policy
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ECONIS (ZBW)
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How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
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2
Transnational trust in advertising media
Eisend, Martin
;
Knoll, Silke
- In:
Handbook of research on international advertising
,
(pp. 439-454)
.
2012
Persistent link: https://www.econbiz.de/10009514365
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3
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
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4
Entscheidungskriterien und Methoden der Intramediaselektion
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 859-889)
.
2009
Persistent link: https://www.econbiz.de/10003766191
Saved in:
5
Media competition on the internet
Barros, Pedro Pita
;
Kind, Hans Jarle
;
Nilssen, Tore
; …
- In:
Topics in economic analysis & policy
4
(
2004
)
1
Persistent link: https://www.econbiz.de/10002498087
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