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~person:"Barrutia, José M."
~person:"Grönroos, Christian"
~person:"Read, Stuart"
~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Service-Dominant Logic
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Service-dominant logic
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Betriebliche Wertschöpfung
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Value creation
11
Customer integration
9
Kundenintegration
9
Marketing theory
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service-dominant logic
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1970-1979
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Barrutia, José M.
Grönroos, Christian
Read, Stuart
Hilton, Toni
3
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Alexander Joseph Ibnu Wibowo
2
Colurcio, Maria
2
Edvardsson, Bo
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Electronic commerce research
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Journal of business venturing
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ECONIS (ZBW)
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Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
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2
Resources for value co-creation in e-commerce : a review
Paredes, Mario R.
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Electronic commerce research
14
(
2014
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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