Resources for value co-creation in e-commerce : a review
Year of publication: |
2014
|
---|---|
Authors: | Paredes, Mario R. ; Barrutia, José M. ; Echebarria, Carmen |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 14.2014, 2, p. 111-136
|
Subject: | Value co-creation | Resource integration | Set of resources | Service-dominant logic | Service logic | E-commerce | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Electronic Commerce | Kundenintegration | Customer integration | Marketingtheorie | Marketing theory | Ressourcenorientierter Ansatz | Resource-based view | Kundenwert | Customer value | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network | Dienstleistungsmarketing | Services marketing |
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