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~person:"Bart, Yakov"
~subject:"Advertising effects"
~subject:"Mobile Business"
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Bart, Yakov
Bauer, Hans H.
7
Alan, Sule
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
2
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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