//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Barta, Sergio"
~person:"Wang, Valerie Lynette"
~source:"econis"
~subject:"Advertising effects"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Humor"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Germany
Humor
5
Comparison
3
Consumer behaviour
3
Konsumentenverhalten
3
Vergleich
3
Werbewirkung
3
Advertising
2
Cultural identity
2
Kulturelle Identität
2
Mexico
2
Mexiko
2
Social Web
2
Social web
2
USA
2
United States
2
Werbung
2
Analytics
1
Brasilien
1
Brazil
1
China
1
Cognition
1
Culture
1
Facebook
1
Fernsehwerbung
1
Gender Role
1
Hispanic Americans
1
Hispanics
1
Hispano-Amerikaner
1
Humor Styles
1
Influencer marketing
1
Internet marketing
1
Kognition
1
Online video
1
Online-Marketing
1
Opinion leadership
1
Social Media
1
Television advertising
1
TikTok
1
advertising
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Barta, Sergio
Wang, Valerie Lynette
Yoon, Hye Jin
12
Eisend, Martin
6
Schwarz, Uta
5
Gulas, Charles S.
4
Hoffmann, Stefan
4
Oikarinen, Eeva-Liisa
4
Weinberger, Marc G.
4
Kumar, Piyush
3
Mayer, James
3
Crawford, Heather J.
2
Gregory, Gary D.
2
Hameed, Dr. Irfan
2
Hank, Rainer
2
Huang, Ying
2
Khan, Bilal Mustafa
2
Khan, Saima
2
Kim, Yeuseung
2
Mayer, James Mark
2
McGraw, A. Peter
2
Rieksmeier, Markus
2
Sabri, Ouidade
2
Swani, Kunal
2
Wang, Yong Jian
2
Warren, Caleb
2
Abhishek
1
Adetunji, Akin
1
Agarwal, Khushbu
1
Agwu, Professor Edwin
1
Ajitha, Soundararaj
1
Arning, Chris
1
Atta-Owusu, Kwadwo
1
Baaren, Rick B. van
1
Bandyopadhyay, Soumava
1
Barney, Christian
1
Barry, James M.
1
Bayón, Tomás
1
Beard, Fred K.
1
Becker, Jürgen
1
more ...
less ...
Published in...
All
International journal of consumer studies
1
Journal of advertising research
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
2
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
3
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->