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~person:"Barta, Sergio"
~subject:"Advertising effects"
~subject:"Germany"
~subject:"Humor"
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Barta, Sergio
Yoon, Hye Jin
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Journal of retailing and consumer services
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
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