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~person:"Barten, Gabriele"
~person:"Ehret, Michael"
~person:"Turnbull, Peter W."
~subject:"Innovation management"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Innovation management
Marketingmanagement
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B-to-B-Marketing
5
Business-to-business marketing
5
Marketing management
4
Lieferantenmanagement
3
Supplier relationship management
3
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Anlagenbau
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Germany
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Barten, Gabriele
Ehret, Michael
Turnbull, Peter W.
Kleinaltenkamp, Michael
6
Backhaus, Klaus
4
Hofmaier, Richard
4
Albers, Sönke
3
Valla, Jean-Paul
3
Weiber, Rolf
3
Engelhardt, Werner Hans
2
Homburg, Christian
2
Håkansson, Håkan
2
Pepels, Werner
2
Plinke, Wulff
2
Preuß, Klaus-Jürgen
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Ratschow, Olaf
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Rudolph, Bettina
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1
Cova, Bernard
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Cunningham, Malcolm T.
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Dauben, Stephan A.
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Diehl, Hans-Jörg
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
2
Advances in services marketing
1
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
1
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ECONIS (ZBW)
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The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
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2
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
Saved in:
3
Beziehungsmanagement im industriellen Anlagengeschäft : ein Konzept integrierter Kommunikationspolitik aus mittelständischer Anbieterperspektive
Barten, Gabriele
- In:
Management kleiner und mittlerer Unternehmen : Stand …
,
(pp. 413-441)
.
2008
Persistent link: https://www.econbiz.de/10003974521
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4
Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
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