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~person:"Bartl, Michael"
~person:"Grönroos, Christian"
~person:"Lettl, Christopher"
~subject:"Deutschland"
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Customer integration
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Kundenintegration
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Innovation management
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Betriebliche Wertschöpfung
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Produktentwicklung
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Bartl, Michael
Grönroos, Christian
Lettl, Christopher
Walcher, Dominik
6
Piller, Frank T.
5
Reichwald, Ralf
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Büttgen, Marion
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Füller, Johann
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Herstatt, Cornelius
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Gabler Edition Wissenschaft / Forschungs-, Entwickungs-, Innovations-Management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
3
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A manager's perspective on virtual customer integration for new product development
Bartl, Michael
;
Füller, Johann
;
Mühlbacher, Hans
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 1031-1046
Persistent link: https://www.econbiz.de/10010219650
Saved in:
2
Community Research : Analyse von Online-Communities im Rahmen der Produktentwicklung bei Gore
Hück, Steffen
;
Füller, Johann
;
Bartl, Michael
; …
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 187-199)
.
2008
Persistent link: https://www.econbiz.de/10003709975
Saved in:
3
Die Rolle von Anwendern bei hochgradigen Innovationen : eine explorative Fallstudienanalyse in der Medizintechnik
Lettl, Christopher
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010509824
Saved in:
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