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~person:"Bartl, Michael"
~person:"Kim, Juran"
~subject:"Customer integration"
~subject:"Relationship marketing"
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Customer integration
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16
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16
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7
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7
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5
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5
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Bartl, Michael
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12
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11
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11
Loureiro, Sandra Maria Correia
11
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10
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9
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6
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6
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6
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5
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5
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5
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Betriebswirtschaftslehre für Technologie und Innovation
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Innovationsfähigkeit sichert Zukunft : Beiträge zum 2. Zukunftsforum Innovationsfähigkeit des BMBF
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
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1
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
2
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
3
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
4
Sustainability in social brand communities : influences on customer equity
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
Saved in:
5
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
6
Produkt- und Serviceentwicklung in Kooperation mit Online Communities
Füller, Johann
;
Jawecki, Gregor
;
Bartl, Michael
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 449-468)
.
2009
Persistent link: https://www.econbiz.de/10003790122
Saved in:
7
Methoden und Tools der Open Innovation
Bartl, Michael
- In:
Innovationsfähigkeit sichert Zukunft : Beiträge zum …
,
(pp. 57-67)
.
2009
Persistent link: https://www.econbiz.de/10003950094
Saved in:
8
Community Research : Analyse von Online-Communities im Rahmen der Produktentwicklung bei Gore
Hück, Steffen
;
Füller, Johann
;
Bartl, Michael
; …
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 187-199)
.
2008
Persistent link: https://www.econbiz.de/10003709975
Saved in:
9
Virtuelle Kundenintegration in die Neuproduktentwicklung
Bartl, Michael
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013429715
Saved in:
10
Virtuelle Kundenintegration in die Neuproduktentwicklung
Bartl, Michael
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515313
Saved in:
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