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~person:"Bartl, Michael"
~subject:"Innovation management"
~subject:"Innovationsmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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ECONIS (ZBW)
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Open Innovation in der B-to-B-Kommunikation
Bartl, Michael
;
Jonas, Julia
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 381-394)
.
2012
Persistent link: https://www.econbiz.de/10009665582
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