Open Innovation in der B-to-B-Kommunikation
Michael Bartl und Julia Jonas
| Year of publication: |
2012
|
|---|---|
| Authors: | Bartl, Michael ; Jonas, Julia |
| Published in: |
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing. - Berlin : Schmidt, ISBN 3-503-14139-1. - 2012, p. 381-394
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Innovationsmanagement | Innovation management | Crowdsourcing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665582