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~person:"Bascoul, Ganaël"
~person:"Bove, Liliana L."
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Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Vlahos, Aphrodite
;
Bove, Liliana L.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 927-942
Persistent link: https://www.econbiz.de/10011623893
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2
Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
Ackerman, David S.
;
Gross, Barbara L.
;
Celly, Kirti Sawhney
- In:
Journal of marketing education : JME
36
(
2014
)
3
,
pp. 221-232
Persistent link: https://www.econbiz.de/10010459663
Saved in:
3
Using an experiential business game to stimulate sustainable thinking in marketing education
Bascoul, Ganaël
;
Schmitt, Julien
;
Rasolofoarison, Dina
; …
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10010204765
Saved in:
4
A case study of teaching marketing research using client-sponsored projects : method, challenges, and benefits
Bove, Liliana L.
;
Davies, W. Martin
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 230-239
Persistent link: https://www.econbiz.de/10003910700
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