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~person:"Basile, Gianpaolo"
~subject:"Konsumentenverhalten"
~subject:"Organization theory"
~subject:"Structuration theory"
~subject:"Strukturationstheorie"
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Konsumentenverhalten
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Basile, Gianpaolo
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Customer-centric marketing strategies : tools for building organizational performance
1
Handbook of research on consumerism in business and marketing : concepts and practices
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ECONIS (ZBW)
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Consonant, resonant, and social relations between firm and consumer
Basile, Gianpaolo
- In:
Handbook of research on consumerism in business and …
,
(pp. 182-200)
.
2014
Persistent link: https://www.econbiz.de/10010354653
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Developments in studies on the relationship between firm and consumer : a structurationist view
Basile, Gianpaolo
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 1-16)
.
2013
Persistent link: https://www.econbiz.de/10009667664
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