Consonant, resonant, and social relations between firm and consumer
Gianpaolo Basile
| Year of publication: |
2014
|
|---|---|
| Authors: | Basile, Gianpaolo |
| Published in: |
Handbook of research on consumerism in business and marketing : concepts and practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5880-6. - 2014, p. 182-200
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Stakeholder | Institutionenökonomik | Institutional economics | Strukturationstheorie | Structuration theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354653