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~person:"Bass, Frank M."
~person:"Friederes, Gereon"
~subject:"Herkunftsbezeichnung"
~subject:"Markenartikel"
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Herkunftsbezeichnung
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Marktforschung
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Bass, Frank M.
Friederes, Gereon
Boztuğ, Yasemin
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Handbuch der Marktforschung
1
Journal of marketing research : JMR
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
1
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ECONIS (ZBW)
4
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Markenführung : Bedeutung und Bandbreite von Markenführung
Friederes, Gereon
;
Rejzlik, Wolfgang
- In:
Handbuch der Marktforschung
,
(pp. 79-87)
.
2007
Persistent link: https://www.econbiz.de/10003536386
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2
Produktionsverlagerungen bei Markenartikeln aus Sicht des Konsumenten : eine adaptive Conjointanalyse in 16 Produktkategorien
Schweiger, Günter
- In:
Marketingprobleme : innovative Lösungsansätze aus …
,
(pp. 187-196)
.
1995
Persistent link: https://www.econbiz.de/10001316667
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3
The theory of stochastic preference and brand switching
Bass, Frank M.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10001879535
Saved in:
4
Preference measurement in consumer market research
Bass, Frank M.
- In:
Proceedings of the Business and Economic Statistics …
(
1969
),
pp. 88-95
Persistent link: https://www.econbiz.de/10003482590
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