Markenführung : Bedeutung und Bandbreite von Markenführung
Year of publication: |
2007
|
---|---|
Authors: | Friederes, Gereon ; Rejzlik, Wolfgang |
Published in: |
Handbuch der Marktforschung. - Wien : Facultas.wuv, ISBN 978-3-7089-0145-9. - 2007, p. 79-87
|
Subject: | Marktforschung | Market research | Markenführung | Brand management | Markenartikel | Brand | Strategisches Management | Strategic management |
-
Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman, (2017)
-
Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y., (2024)
-
Flock and flow : predicting and managing change in a dynamic marketplace
McCracken, Grant David, (2006)
- More ...
-
Country-of-Origin-Strategien in der Markenführung
Friederes, Gereon, (2006)
-
Wieviel Emotionen braucht die Marke?
Pechmann, Jan, (2006)
-
Friederes, Gereon, (2006)
- More ...