Trivedi, Minakshi; Bass, Frank M.; Rao, Ram C. - In: Marketing Science 13 (1994) 3, pp. 274-297
seeking. Our stochastic variety-seeking model (SVS) has nested within it a fixed variety-seeking model, a zero-order model of … seeking, we examine the nature of the variety sought and provide a test of the “satiation” hypothesis. Unlike fixed variety-seeking … models, our model allows variety seeking to vary in intensity and consistency over individuals as well as over purchase …