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~person:"Bassi, Marina"
~person:"Bradlow, Eric T."
~person:"Bronnenberg, Bart J."
~subject:"Internet marketing"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
-
2013
Persistent link: https://www.econbiz.de/10010342020
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
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