Basso, Frédéric; Robert-Demontrond, Philippe; Hayek, … - London School of Economics (LSE) - 2014
A Food Imitating Product (FIP) is a household cleaner or a personal care product that exhibits food attributes in order to enrich consumption experience. As revealed by many cases worldwide, such a marketing strategy led to unintentional self-poisonings and deaths. FIPs therefore constitute a...