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~person:"Basu, Rituparna"
~person:"Behzadian, Majid"
~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
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Marktsegmentierung
Market segmentation
2
Marketing management
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Marketingmanagement
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Children
1
Cluster analysis
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Clusteranalyse
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Consumer behaviour
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benefit segmentation
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conjoint analysis
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laptop market
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market segmentation
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Aufsatz in Zeitschrift
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Basu, Rituparna
Behzadian, Majid
Chawla, Deepak
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Dolnicar, Sara
2
Leisch, Friedrich
2
Verhoef, Peter C.
2
Weinstein, Art
2
Abedin, Ehsan
1
Abold, Roland
1
Aghdaie, Mohammad Hasan
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Akarte, Milind M.
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Akhondzadeh-Noughabi, Elham
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Al-Azri, Hamed
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Avram, Bogdan
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Babakus, Emin
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Balci, Gökcay
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International journal of business innovation and research
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
2
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1
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
2
Role of children in family purchase across Indian parental clusters
Sindi, Neena
;
Basu, Rituparna
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010469424
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