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~person:"Basu, Rituparna"
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Consumer behaviour
4
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4
Betriebsform
3
India
3
Indien
3
Retail format
3
Textile distribution
3
Textilhandel
3
Einzelhandel
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Retail trade
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Bekleidung
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Brand management
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Clothing
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Clothing industry
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Cluster analysis
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Clusteranalyse
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Consumer segmentation
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Fashion
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Fashion apparel and accessories sector
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Fashion orientation
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Markenführung
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Multi brand retail
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Online buying behavior
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Online retailing
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Retail format perception
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Store choice
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apparel shoppers
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multi-brand retail
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Basu, Rituparna
Choi, Tsan-Ming
56
Ko, Eunju
38
Moore, Christopher M.
29
Henninger, Claudia E.
25
Madsen, Dag Øivind
25
Guercini, Simone
21
Lea‐Greenwood, Gaynor
18
Shen, Bin
17
Jin, Byoungho
15
Ryding, Daniella
15
Swoboda, Bernhard
14
Merlo, Elisabetta
13
Ozuem, Wilson
13
Perry, Patsy
13
Workman, Jane E.
13
Barnes, Liz
12
Fernie, John
12
Goworek, Helen
12
Runfola, Andrea
12
Vignali, Gianpaolo
12
Alevizou, Panayiota J.
11
Birtwistle, Grete
11
Caniato, Federico
11
Caridi, Maria
11
Khare, Arpita
11
McColl, Julie
11
McCormick, Helen
11
Muthu, Subramanian Senthilkannan
11
Ranfagni, Silvia
11
Slåtten, Kåre
11
Blazquez Cano, Marta
10
Cedrola, Elena
10
Chow, Pui-Sze
10
Fiore, Ann Marie
10
Jain, Sheetal
10
Lee, Seung-Hee
10
Arrigo, Elisa
9
Kim, Kyung Hoon
9
Lee, Yuri
9
Loureiro, Sandra Maria Correia
9
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Asia Pacific journal of marketing and logistics
1
Global business review
1
International journal of retail & distribution management
1
The IUP journal of marketing management : IJMM
1
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ECONIS (ZBW)
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1
Profiling the online premium brand consumers based on their
fashion
orientation
Sondhi, Neena
;
Basu, Rituparna
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
Saved in:
2
Are they really different? : a study on apparel shoppers' retail format perception in USA and India
Basu, Rituparna
- In:
Global business review
16
(
2015
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011309945
Saved in:
3
Do apparel store formats matter to Indian shoppers?
Basu, Rituparna
;
Guin, Kalyan K.
;
Sengupta, Kalyan
- In:
International journal of retail & distribution management
42
(
2014
)
8
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010391140
Saved in:
4
Format perception of Indian apparel shoppers : case of single and multi-brand stores
Basu, Rituparna
;
Sengupta, Kalyan
;
Guin, Kalyan K.
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009660077
Saved in:
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