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~person:"Batat, Wided"
~person:"Choi, Woojin"
~subject:"Consumer preferences"
~subject:"Konsumentenverhalten"
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Consumer preferences
Konsumentenverhalten
Junge Erwachsene
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Young adults
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Consumer behaviour
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Contactless service
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Batat, Wided
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Developing successful global strategies for marketing luxury brands
1
Gestion
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Contactless service encounters among Millennials and Generation Z : the effects of Millennials and Gen Z characteristics on technology self-efficacy and preference for contactless...
Kim, Songmee
;
Jang, Seyoon
;
Choi, Woojin
;
Youn, Chorong
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 82-100
Persistent link: https://www.econbiz.de/10012880163
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2
Designing luxurious food experiences for millennials and post-millennials
Mendini, Monica
;
Batat, Wided
;
Peter, Paula C.
- In:
Developing successful global strategies for marketing …
,
(pp. 261-273)
.
2021
Persistent link: https://www.econbiz.de/10012521917
Saved in:
3
Comprendre et séduire la géneration Z : comportements de soncommation et relatins des post-millennials avec les marques
Batat, Wided
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011743782
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