//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Batat, Wided"
~person:"Ozuem, Wilson"
~subject:"Luxury goods"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premiumsegment"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Luxusgüter
7
Social Web
5
Social web
5
Beziehungsmarketing
2
Brand management
2
Consumer behaviour
2
Customer retention
2
Fashion
2
Internet marketing
2
Konsumentenverhalten
2
Kundenbindung
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mode
2
Online-Marketing
2
Relationship marketing
2
Bekleidungsindustrie
1
Brand
1
Brand loyalty
1
Clothing industry
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Heritage
1
Information dissemination
1
Informationsverbreitung
1
Luxury brands
1
Markenartikel
1
Markentreue
1
Nachhaltigkeit
1
Online communication
1
Social media
1
Sustainability
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
7
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatzsammlung
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
7
Author
All
Batat, Wided
Ozuem, Wilson
Wiedmann, Klaus-Peter
11
Hennigs, Nadine
9
Mosca, Fabrizio
7
Pietzcker, Dominik
6
Amatulli, Cesare
5
Brun, Alessandro
5
Meurer, Jörg
5
Thaichon, Park
5
Atwal, Glyn
4
Chiaudano, Valentina
4
Kapferer, Jean-Noël
4
Klarmann, Christiane
4
Ranfagni, Silvia
4
Vaih-Baur, Christina
4
Cedrola, Elena
3
Donzé, Pierre-Yves
3
Duma, Fabio
3
Fujioka, Rika
3
Giacosa, Elisa
3
Gistri, Giacomo
3
Grewe, Bernd-Stefan
3
Henninger, Claudia E.
3
Hofmeester, Karin
3
König, Verena
3
Moore, Christopher M.
3
Pini, Fabrizio Maria
3
Pouillard, Véronique
3
Roberts, Joanne
3
Rovai, Serena
3
Sestino, Andrea
3
Aiello, Gaetano
2
Asmat Nizam Abdul Talib
2
Berry, Christopher J.
2
Bertoldi, Bernardo
2
Blazquez Cano, Marta
2
Bonin, Hubert
2
Bryson, Douglas
2
Canguende-Valentim, Cláudio Félix
2
more ...
less ...
Published in...
All
Computer-mediated marketing strategies : social media and online brand communities
2
Developing successful global strategies for marketing luxury brands
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
2
How does second-hand luxury enhance Gen Z consumers' well-being? : a Transformative Luxury Research (TLR) approach
Khochman, Inas
;
Batat, Wided
- In:
The rise of positive luxury : transformative research …
,
(pp. 154-169)
.
2022
Persistent link: https://www.econbiz.de/10014232770
Saved in:
3
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
4
Is luxury compatible with corporate social responsibility (CSR)? : models for sustainable marketing strategies
Batat, Wided
;
Khochman, Inas
- In:
Developing successful global strategies for marketing …
,
(pp. 179-196)
.
2021
Persistent link: https://www.econbiz.de/10012521697
Saved in:
5
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
6
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
7
Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->