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~person:"Batt, Verena"
~person:"Baumgarth, Carsten"
~person:"Biedenbach, Thomas"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Kamalanabhan, T. J."
~person:"Wentzel, Daniel"
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
~subject:"Messung"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Brand behavior"
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Arbeitsverhalten
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Messung
Unternehmenskultur
Internal branding
21
Interne Markenführung
21
Brand image
8
Leadership
5
Personalführung
5
Brand management
3
Consumer behaviour
3
Corporate culture
3
Internal communication
3
International marketing
3
Internationales Marketing
3
Interne Kommunikation
3
Konsumentenverhalten
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Markenartikel
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Strategic management
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Work behaviour
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1
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Austauschtheorie
1
Brand behavior
1
Brand commitment
1
Branding
1
Coping strategy
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Coping-Strategie
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Batt, Verena
Baumgarth, Carsten
Biedenbach, Thomas
Bowden, Jana
Fischer, Alexander
Kamalanabhan, T. J.
Wentzel, Daniel
Tomczak, Torsten
9
Esch, Franz-Rudolf
7
Herrmann, Andreas
4
Bruhn, Manfred
3
Brodbeck, Heinz
2
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2
Kernstock, Joachim
2
Schmidt, Marco
2
Schnebelen, Stefanie
2
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2
Wolf, Antje
2
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1
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1
Ali, Mohsin
1
Anisimova, Tatiana
1
Bendixen, Michael
1
Bhutta, Mohammed Khurrum
1
Biedenbach, Galina
1
Binu Raj, Asha
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
The journal of brand management : an international journal
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Corporate communications : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
Source
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ECONIS (ZBW)
12
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
4
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
5
Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
Saved in:
6
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
7
Ein sozialpsychologischer Erklärungsansatz von Brand Behavior
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 47-64)
.
2009
Persistent link: https://www.econbiz.de/10003856277
Saved in:
8
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003856359
Saved in:
9
Storytelling im Behavioral Branding
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 425-442)
.
2009
Persistent link: https://www.econbiz.de/10003856797
Saved in:
10
Ein sozialpsychologischer Erklärungsansatz von Brand Behavior
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 47-64)
.
2008
Persistent link: https://www.econbiz.de/10003599822
Saved in:
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